COMPREHENSIVE AGILE METHODOLOGY. LEVERAGING PRAGMATIC BEST PRACTICES
Understand customer needs and take a full accounting of current state strengths and constraints in brand, people, process, and capabilities.
- Stakeholder Interviews
Document program vision and socialize with all stakeholders so there is common understanding the why and not rushing to the how.
- Planning & Roadmaps
- Content Strategy
Sketch out potential solutions and iterate with no or low code visual prototypes and perform user testing with multiple variations.
Implement a component based MarTech stack that reduces reliance on IT while capable of meeting user needs and business goals.
- CMS Architecture
- Mobile & App
Govern and run digital and marketing channels effectively and efficiently while ensuring resources are skilled and setting expectations.
Measure channel effectiviness with non-vanity metrics that provide insights to drive further enhancements and outcomes. Socialize insghts to gain continued buyin.
EXAMPLE PROJECTS THAT HAVE DELIVERED ON EXCEPTIONAL BUINESS OUTCOMES AND CUSTOMER SATISFACTION
Designing, developing, and delivering large digital initiatives at this scale requires large, dedicated, passionate, and skilled teams. Thank you to everyone who has helped me in the past and present to achieve these wins.
Digital, Marketing Operations & Technology Executive
Senior digital executive with demonstrated success executing major digital initiatives in complex environments that drive significant business outcomes. Extensive experience managing digital platforms that deliver differentiated brand experiences. Strong leadership skills with the ability to develop marketing and technical teams while maintaining strong relationships with business stakeholders. Utilize creative and analytical approaches to customer experience optimization.
Digital Strategy: Market research, competitive benchmarking, personas, customer journey mapping, CX/UX, user testing, content marketing, marketing automation, personalization, CRO.
Digital Platform Management: Assessments, roadmaps, web/mobile/app development, implementation and operation of CMS, search, DAM, and CRM platforms. Agile - Scrum and Kanban. Agency and vendor management.
Analytics: Behavioral/attitudinal metrics, CSAT & NPS, tag management, KPI/dashboard development, customer experience management, insights and decision support.
I design, develop, & deliver digital experiences that produce
exceptional business outcomes.
Raise brand awareness, increase consideration, optimize conversions, reduce friction, and increase CSAT.
Cloud based capabilities to increase agility, decrease time-to-market, and reduce reliance on IT.
Efficeint and effective organizational design and processes to increase collaboration.
Actionable insights to help priortize improvements and investments driven by customer-centricity.
Open for non-FTE consulting engagements
Washington, DC Metro Area